Do What Moves You

BACARDÍ believes in the power of self-expression. The power that comes from the confidence in being your true self. We call this philosophy 'Do What Moves You'.

Rum Cocktails

BACARDÍ rums has a wide range of products, enabling you to make a variety of drinks like the Piña Colada, mojito and the Daiquiri.

Sound of Rum

From waving your lighters to crowd surfing, the Caribbean has influenced Western music much more than you think. Watch our new 4 part music series.