Our new 4 part music series#SoundOfRum
We explore the roots of carnival, then look further afield to see how Caribbean culture has spread around the world.
We investigate how Dancehall’s riddims have infiltrated life and influenced artists across Europe.
We trace the journey of the Sound of Rum from the islands into Europe and along the way pay a visit to Casa Bacardi.
Our final episode focuses on the female artists who live the passion and energy of the Sound of Rum.
Check out our playlists inspired by the Series.