Scroll down this page to hear the Bacardí family describe their history in their own words.
The bat had always been a symbol of good fortune, so when Doña Amalia Bacardí spotted fruit bats in the family’s distillery, she insisted it be used as their symbol. Today it remains on the bottle, helping the family survive whatever fate throws at it.
Rum baron by day, freedom-fighter by night. Emilio Bacardí Moreau put his life and livelihood on the line to aid Cuba in its fight for independence from Spain. Arrested, exiled and twice imprisoned for his beliefs and refusal to support Spanish rule, he was rewarded for his patriotism when he returned from exile to become the first freely-elected Mayor of Santiago de Cuba.
In 1919, the U.S. banned the manufacture and sale of alcohol. The Bacardís had some ideas of their own; they invited Americans to Cuba for legendary weekend long parties.
In 1960, the revolutionary regime in Cuba illegally confiscated all the Bacardi Company’s Cuban assets without compensation and forced them out of the country. The Bacardís lost their business and their home, but as history has proven, not their spirit. They simply just started over somewhere else.